On February 4, 2011, American Heart Month and Go Red for Women are starting the National Red Day in style.
The American Heart Association created Go Red for Women by promoting, enlightening, and empowering women to understanding the risk factors of cardiovascular disease as their call of action.
Cardiovascular disease is still the number one killer of women. In United States alone, it claims the lives of 33 percent of women. This statistic is something that the Go Red for Women is committed to change.
This new campaign may just be the perfect opportunity to create awareness. Both men and women are encouraged to display their support and help bring consciousness to cardiovascular disease in women through wearing red.
Annually, Go Red for Women collaborates with corporations to show support for the goals and mission by smart shopping. For instance, Macy’s, a corporate sponsor, is offering special discounts to all customers who wear red from February 2-6, 2011.
Shopping is an essential part of people’s daily lives. This is an easy way to support the Go Red for Women campaign and potentially help reduce the risk of heart disease in women by increasing awareness. Other corporate sponsors include Campbell’s Soup, Princess House, Rite Aid, Yankee Candle, Party City, and Astral Brands among others.